Companies spend countless dollars to learn what hooks an audience in this era of short attention spans, but sometimes it’s not that complicated. And you know the content is engaging when it leads people straight to the comments section, searching through endless screenshots to reply with their best meme.
The latest content gold from the NFL world was ProFootballTalk’s report last week that Giants quarterback Daniel Jones is possibly seeking as much as $45 million per year for his next contract. That, of course, led to tweets from various media outlets and content creators who already knew they would generate engagement by simply writing, “Daniel Jones wants $45 million a year,” followed by a few emoji.
If you’re familiar with Jones’s career since he was drafted No. 6 by New York in 2019, you already have an idea of how the comments looked (a lot of GIFs of dogs looking confused). ESPN provided confirmation of the Jones report by saying, “It’s real.” That alone should tell you that not many believe Jones is worthy of being a $45 million–per-year quarterback. And maybe the Giants are among that group.
