
The name’s Barlow. Deirdre Barlow. No, that’s not quite right. In fact, it’s a nearly unrecognisable Bond actor Daniel Craig taking a noble spin as Britain’s Next Top Model. Not of the seductive David Gandy variety, though. Unlike Criag’s sexy, vest-dancing Belvedere Vodka advert two years ago, he has now fully leant in. Gone full Planet Fashion. It’s good news for men wanting to be en vogue this winter, for his appearance in the most recent ad campaign for Loewe, LVMH’s luxury Spanish label, is certainly less washboard abs, 007 hunk and more… eccentric village drunk?
Unshaven with wispy, sweeping bangs, the 56-year-old actor is seen hands-behind-head (brace, brace) flaunting some OAP-inherited knitwear, yellow John Lennon shades, and veteran, olive cargos. In another shot, taken by Nineties photographer David Sims, he is doing his best Liam Gallagher grimace in a Fair Isle, green knit rugby shirt and jeans which come with half a belt attached for show (that’s fashion, darling).