Get all your news in one place.
100's of premium titles.
One app.
Start reading
Evening Standard
Evening Standard
Lifestyle
Joe Bromley

Daniel Craig gets Coronation Street makeover for Loewe fashion campaign

The name’s Barlow. Deirdre Barlow. No, that’s not quite right. In fact, it’s a nearly unrecognisable Bond actor Daniel Craig taking a noble spin as Britain’s Next Top Model. Not of the seductive David Gandy variety, though. Unlike Criag’s sexy, vest-dancing Belvedere Vodka advert two years ago, he has now fully leant in. Gone full Planet Fashion. It’s good news for men wanting to be en vogue this winter, for his appearance in the most recent ad campaign for Loewe, LVMH’s luxury Spanish label, is certainly less washboard abs, 007 hunk and more… eccentric village drunk? 

Unshaven with wispy, sweeping bangs, the 56-year-old actor is seen hands-behind-head (brace, brace) flaunting some OAP-inherited knitwear, yellow John Lennon shades, and veteran, olive cargos. In another shot, taken by Nineties photographer David Sims, he is doing his best Liam Gallagher grimace in a Fair Isle, green knit rugby shirt and jeans which come with half a belt attached for show (that’s fashion, darling).

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.