Daniel Craig dances and showcases his muscles in an advert that presents him "as you've never seen him before".
The actor, 54 - best known for playing James Bond in the 007 film franchise - fronts a new campaign for alcohol brand Belvedere Vodka, including in a promotional video.
It shows him casually dancing around a hotel on his way to a suite, where a bottle of vodka awaits. He's seen gyrating his hips, shimmying his shoulders and side-stepping at points – in a similar fashion to Fatboy Slim's iconic Weapon of Choice music video featuring Christopher Walken.
The video – which the vodka brand teases shows Daniel as "you've never seen him before" – was directed by Taika Waititi, 47, and features music by his partner Rita Ora, 31.
Daniel's persona in the video is much different to that of his best known role, whom he played in five films – with last year's No Time to Die due to be his final appearance as 007.
The advert sees him showcase his dancing abilities as well as his toned physique. He wears vest tops for much of the video, along with a gold chain, pants and trainers.
Do you enjoy reading about celebrities? Sign up for all the best celeb news from the Mirror here .
Belvedere Vodka said the video has been "skilfully and humorously choreographed" by JaQuel Knight, 33, whose previous credits include Beyoncé 's iconic Single Ladies music video.
Towards the end of the two-minute advert, Daniel finds a bottle of Belvedere Vodka inside a hotel suite and "finally" gets to take a sip. Taika subsequently shouts "cut" at him.
The campaign – which includes an original track written and performed by Rita alongside fellow musician Giggs, 39 – was released on social media platforms yesterday.
Belvedere Vodka has described the campaign as a nod to the "values of self-expressions, authenticity and style". It has further stated that it has a "warmly rebellious energy".
It has already attracted praise over Daniel's performance, with one viewer saying: "[He's] absolutely smashing it! Not taking himself seriously". Another said he was "nailing it".
"I never expected to see Daniel like this. [...] I was expecting more of a serious looking ad, but I must admit to being surprised (in a good way)," wrote another viewer.
Others described it as "epic" and "funny". Whilst one person commented his performance: "Enjoyed seeing Daniel outside the suave, sophisticated 'Bond' persona".
Do you have a story to sell? Get in touch with us at webcelebs@mirror.co.uk or call us direct 0207 29 33033.
