Queensland road safety researchers are working to stop people driving dangerously on the state's beaches to end the "high rate of serious injury and fatal crashes".
At least six rollovers have occurred along the Cooloola Coast, north of Brisbane, since the start of the year, including an incident where four teens were hospitalised.
Research associate Levi Anderson, from the University of the Sunshine Coast Road Safety Research Collaboration, said the culture of dangerous beach-driving needed to be urgently addressed to avoid meaningless deaths.
