Dancing on Ice viewers slammed the decision to open the voting lines before any of the contestants performed.
Holly Willoughby and Phillip Schofield presented the final episode of the series with The Vivienne, Joey Essex and Nile Wilson going head in a final effort to take the trophy.
But before any of them even hit the ice, the programme announced viewers would be able to vote for the favourites almost instantly. After the opening performance from the professionals, lines were opened with viewers branding the decision unfair, claiming it then became a popularity contest and not one based on talent.