Nothing succeeds like success.
That is clearly the case with the UFC, which is only days removed from a pay-per-view event that grossed $5.12 million and packed a sellout crowd of 17,559 at the Prudential Center in Newark, N.J. UFC 288 was a particularly encouraging showing, illustrating the rising relevancy of reigning bantamweight champion Aljamain Sterling. Amid a chorus of boos and cheers, Sterling defeated Olympic gold medalist Henry Cejudo in a tense, narrowly won main event.
Discussing the continued growth of the promotion, UFC president Dana White was quick to credit the fights that took place during the pandemic, especially in the Vegas-based Apex.