The popular narrative of Oregon's football history goes like this: the Ducks stunk for much of their early history. In the late 20th century, when alumnus Phil Knight's Nike boomed in its backyard, Oregon began to thrive.
There is some truth in that portrait, but the Ducks' development goes deeper than resources. On Thursday, Oregon coach Dan Lanning found himself insisting upon just that at the Ducks' first-ever Big Ten media days in Indianapolis
