If you're reading this, I'm on an early spring European getaway in Italy, Greece, and Turkey. Rather than rely on the well-worn basics in my wardrobe, I decided to add a little spice to my mostly minimalist packing list. Damson Madder, the It Girl-approved label beloved by several Marie Claire editors, felt like an obvious go-to.
If you're not familiar with the London-based brand, it has garnered a cult following since its debut in 2020. This is thanks to a range of responsibly made pieces, each designed with touches of quirky British flair. Think: ruffled and lace details, unexpected color combinations, and funky, fresh-feeling silhouettes. Several pieces from the lineup offer a variety of styling options, thanks to removable sleeves and pockets, reversible prints, and double-layer designs. Whether it's a pair of structural trousers or one of the brand's many cool takes on a classic trench coat (which are nearly impossible to find in stock), each style feels special, a little playful, and completely wearable—sometimes, in more ways than one. Naturally, it's the only brand I'm shopping before I jet off on my trip.
