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Marie Claire
Marie Claire
Lifestyle
Sofia Piza

Damson Madder founder, Emma Hill, takes us behind-the-scenes of the cult label

Damson Madder: Emma Hill founder.

Since its COVID launch, Damson Madder has quickly become an instantly recognisable brand. Whether it's on your favourite celeb or your TikTok 'For You' page, we can guarantee you've spotted some of its prominent designs more than once.

Aside from its fifth anniversary, the brand has more than a milestone birthday to celebrate. With its cargo trousers amassing 45,000 sign-ups leading to its newly launched denim range, over the past 12 months, the brand's sales increased 402%, with 636% coming from the United States.

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