Atopic dermatitis, more commonly known as eczema, is a skin condition characterized by red, itchy bumps and dry, inflamed patches on the skin. Eczema affects over 200 million people worldwide, with over 72 million of those being children.
For many families, eczema brings about more than just itchy skin and redness. It entails sleepless nights spent scratching and moisturizing with over-the-counter lotions, hoping for relief. It's the struggle of watching their children live with discomfort, not knowing what to do to bring them relief.
