
The 2023-24 National Football League (NFL) regular season is done and dusted, and only 16 teams remain in contention to become the champions of Super Bowl LVIII. The Dallas Cowboys are one of the teams that find themselves in the playoffs, and their owner, Jerry Jones, knows he could be sitting on a franchise worth $10 billion if the Cowboys go all the way and triumph in Las Vegas, Nevada, on Feb. 11.
According to the latest online Super Bowl betting markets, the Dallas Cowboys are fourth-favorite to lift the Vince Lombardi trophy in February. Only the San Francisco 49ers, Baltimore Ravens and Buffalo Bills have shorter odds. Much prestige comes with being crowned NFL champions, as Cowboys fans know. The Cowboys have won the Super Bowl five times, although they have not reached American football's most prestigious game since they won their fifth title in 1995. Is the near three-decade wait for glory about to end? The aforementioned Jones hopes so.