Lamar Jackson is building a brand around the No. 8, which he wears for the Baltimore Ravens, and isn't afraid to go head-to-head with former athletes who lay similar claim to the number. Among them is Dale Earnhardt Jr., who used the number on his famous Budweiser-sponsored car earlier in his career.
Just days after Jackson filed a notice of opposition to Earnhardt's trademark of the No. 8, the NASCAR great backed off of its attempt to trademark the Junior Motorsports No. 8. In a statement released Friday, Earnhardt explained that his team had secured the trademark rights to the stylized "Budweiser No. 8" after it was not renewed by his stepmother Teresa Earnhardt, and would be dropping its application for the other mark.
