
Dakota Johnson is a longtime Gucci girl. She styled the brand's streetwear years before she became an ambassador in 2017. And even though her close friend Alessandro Michele left the creative director post in 2022, her loyalty to the Italian label hasn't faded. On June 4, the Fifty Shades of Grey actor proved her fidelity with a new Gucci tote bag.
Nearly all of Johnson's New York outings this week have featured Gucci pieces. Her newest addition is a "fits everything" Giglio bag fresh from the brand's Cruise 2026 show. Designed by the Gucci studio team, the monogrammed canvas creation is the "ludicrously capacious" meme embodied, complete with an 18.5" opening. In true Gucci form, the brown and beige silhouette was lined with red and green canvas trim—one of the company's house codes. It could be carried as a clutch or an elongated crossbody, but Johnson used the built-in handles.