When Dune London's bags, shoes, and accessories first debuted on London's Oxford Street in 1992, founder Daniel Rubin probably didn't predict they'd one day land on the likes of Daisy Edgar-Jones and Bella Hadid. First, because the two street style stars of the present weren't even born yet. Second, because the brand's take on affordable, yet high-quality pieces hadn't reached Hollywood's radar—it was still a home-grown, locally-beloved brand. But in 2025, Dune London's $180 "Deliberate" bag has expanded its horizons and won over A-list fans in the process.
Daisy-Edgar Jones set aside her usual designer roster for the woven Dune London shoulder bag during a quick outing in New York City on April 22. (Marie Claire was first to confirm the tags on her slouchy bag, through a representative for the brand.) Its signature woven strap and compartment contrasted a burgundy leather jacket and high-rise jeans, paired to her best black loafers and oversize sunglasses. She carried her phone in one hand, but her bag's hip-grazing silhouette hinted she could easily stash it inside—along with all sorts of press-day necessities.
