If Marrakech’s Jemaa el Fna square is the city’s heartbeat, then DaDa, the new multilevel art-meets-dining hub in the Medina, is an extra beat, adding a rush of colour, sound, and flavour. Set in a reimagined concrete modernist shell that once housed a bus station, DaDa is the latest creation from restaurateur Kamal Laftimi, known for his ventures such as the Pétanque Social Club. For Laftimi, DaDa is more than just a new venue – it’s personal. His grandfather once worked as a bus driver at the very spot, and DaDa is as much an homage to Marrakech’s past as it is a vision of its future.
