The shortlist has been revealed for the 62nd D&AD Awards. Some 12,387 entries, the highest number since 2007, have been whittled down to 1,420 shortlisted entries from 78 countries. They will compete for coveted D&AD Pencils in 43 awards categories over eight areas: Design, Advertising, Craft, Engagement and Experience, Health, Luxury, Entertainment and Impact.
The globally respected awards celebrate creative excellence, highlighting the role of creativity in commercial, economic, social and cultural success. New categories this year include Luxury, Pharma, Sustained Impact, Health and Wellbeing, acknowledging the increasing importance of these sectors in marketing and design (see our pieces on the history of the D&AD Awards)
