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Patrick Fletcher

Cycling on Max is going up in price in the US – or down, or the same, depending on how you look at it

Max United States WBD Discovery TNT Sports
ROUBAIX FRANCE APRIL 07 LR Nils Eekhoff of The Netherlands and Team dsmfirmenich PostNL Dries Van Gestel of Belgium and Team TotalEnergies and a general view of the peloton passing through the Viesly Quivy cobblestones sector while fans cheer during the 121st ParisRoubaix 2024 a 2597km one day race from Compiegne to Roubaix UCIWT on April 07 2024 in Roubaix France Photo by Luc ClaessenGetty Images.

After the furore over Eurosport, TNT Sports, and Discovery+ in the UK, there is a shift in the broadcasting sands across the Atlantic, as the main US cycling streaming service, Max, has changed its price plans from the start of April.

It’s nowhere near the bombshell that was the 300% price hike for UK fans, but it does represent another change in the equation of how we watch cycling online in 2025.

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