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Lifestyle
Emmanuel Mogaji, Associate Professor in Marketing, Keele University

Cycling could be a boon for Lagos – but people fear for their safety on bikes

A cyclist participates in World Car Free Day in Lagos. Adekunle Ajayi/NurPhoto via Getty Images

With an estimated 16 million residents, Lagos is the most densely populated state in Nigeria. It’s under immense pressure to transport its huge population. According to a global ranking of mobility in cities, Lagos was ranked worst out of 60 cities across the world in 2022. Famous for its traffic jams, Lagos has 40% of all the cars registered in Nigeria.

Transport service quality is known to drive the public attitude to and image of a city, which is important to the marketing of a city as a destination or place for investment. Cycling is one of the cheapest modes of transport. It can ease traffic gridlock and its associated pollution and environmental impacts, making the city more attractive as a destination.

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