In between Elon Musk’s ill-fated role as a senior adviser to the president, running SpaceX and owning X, the world’s richest person has taken on a new venture, opening the “retro futuristic” Tesla Diner in Los Angeles.
The business opened its doors in Hollywood at 4.20pm on Monday, offering a charging station, drive-in and a diner that serves, as Musk promised, “classic American fare like burgers and milkshakes” and wagyu beef chili, breakfast tacos and “iced nitro” matcha. Footage from the diner’s opening showed robots serving popcorn, burgers served in Cybertruck-shaped boxes and episodes of Star Trek playing on the restaurant’s large outdoor screens.
