Consumers in the United States are eagerly participating in the post-Thanksgiving shopping extravaganza known as Cyber Monday. This online shopping phenomenon, coined by the National Retail Federation in 2005, has become the pinnacle of e-commerce sales each year, fueled by enticing deals and industry hype.
Adobe Analytics projects a record-breaking $13.2 billion in online spending on Cyber Monday, a 6.1% increase from the previous year, making it the largest e-commerce shopping day of the season and the year.
