The CW’s first upfront since being acquired by Nexstar Media Group was “pretty good,” according to Nexstar CEO Perry Sook, who also said the broadcaster was in talks with DirecTV about ending a massive blackout that started in July.
Speaking on Nexstar’s second-quarter earnings call Tuesday, Sook said The CW’s upfront volume was basically flat compared with last year. Unit rates for commercials were up in the mid-single-digit range.
