Many of us enjoy browsing shops or going for our big grocery haul, but the reality is that every brand out there exists to make a profit.
So how can you shop smartly and consistently to find the best deals, without being caught out by sophisticated strategies.
Tom Church, co-founder of money-saving community Latest Deals, explained: "It’s easy to end up spending money you didn’t intend on parting with when you’re visiting the supermarket or looking around in high street stores, and often these purchases are due to the tactics implemented by these big brands."
