The Currys Black Friday sale is in full swing, with hefty discounts applied to everything from laptops and TVs to home appliances and phones.
Admirably, Currys says it’s on a mission to rebuild consumer trust in the increasingly confusing annual sale. The retailer’s research found that more than half of shoppers doubt the authenticity of Black Friday discounts, so this year Currys has implemented a price guarantee that none of the products in its Black Friday sale will have been cheaper in the last six months.
