Currys has increased the hourly pay of its workers as the cost of living crisis continues to squeeze finances.
It’ll be the third staff pay rise in the last 13 months, and will see rates increase by a further 3.5% to £10.35 per hour, or £11.43 per hour for employees based in London.
In just over a year, Currys base hourly pay has risen by 15.6%.
The last hourly rate increase came into effect just last month, but due to the current economic climate, along with feedback from colleagues, Currys has decided to increase rates further.
The decision was made ahead of the next regular pay review.
Currys CEO, Alex Baldock said: “Every day, I hear from colleagues who are feeling the impact of the rising cost-of-living and we’re determined to do what we can to help”
“That’s why I’m proud to announce that we’re again increasing our minimum pay rates.
When it comes to more capable and committed colleagues, we’re putting our money where our mouth is.”
Currys chief people, communications & sustainability officer, Paula Coughlan said: “Everyone has been having to deal with the increased cost-of-living and we haven’t underestimated what it means for our colleagues.
“While we have a range of ways of helping our colleagues at this challenging time, we know that boosting base pay is the most meaningful action we can take.
”We really mean it when we say that colleagues are our magic ingredient, it is thanks to their continued dedication that we’re able to help everyone enjoy amazing technology.”
Currys isn't the only company to announce a pay rise in recent weeks.
Lidl has confirmed a pay rise for 23,500 workers starting from October - making it the highest paying supermarket in the UK.
The budget supermarket will increase the hourly pay rate of all entry-level store and warehouse workers from £10.10 to £10.90 outside London.
For those working inside the M25, hourly pay will rise from £12 to £13.
All the supermarkets apart from Lidl pay below the Real Living Wage for entry-level workers.
Hourly Real Living Wage rates are rose this month by £1, from £9.90 to £10.90 across the UK, and by 90p, from £11.05 to £11.95 in London.
The Real Living Wage is voluntary and is currently paid by more than 11,000 employers.
It based on what a full-time worker and their family needs to make ends meet, including costs of food, clothing and household bills.