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Broadcasting & Cable

Business

Jon Lafayette

Currency, Identity Are Top Issues on the Agenda for CIMM

CIMM.

Currency and identity will be among the key items the Coalition for Innovative Media Measurement plans to study in the first half of 2024.

CIMM also said that its membership base has grown, with 40 more companies signing up including Adobe, Comcast Advertising, Dentsu, DoubleVerify, Hearst, Independent Streaming Alliance (ISA), InfoSum, Iris.TV, Nexstar, OpenX, Telly, Truthset, TVision and Yahoo.

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