Youth content brand Curiously is celebrating a milestone after passing the 100,000 follower mark on TikTok in May.
Curiously launched in September 2022 with the goal of being a relevant, culturally-fresh and open-minded youth brand aimed at a younger generation.
Curiously takes a social-first approach to its content with a big focus on Snapchat, Instagram, YouTube - and TikTok.
Beth Green, social creative strategist for Curiously, said: “Curiously is first and foremost a social content brand, so naturally TikTok has been a key part of our strategy to reach 16-34’s. I am delighted to have met this milestone within eight months of launching, particularly as it’s a platform which is largely trend-driven and reactive in nature.
Discover, learn, grow. We are Curiously. Follow us on TikTok, Instagram, Facebook and Twitter.
“Curiously, which at its core promotes diversity of thought, has carved out a TikTok community that invites discussion through creative content formats and creator personalities.
“We’ve learnt that to engage our audience on TikTok we have to listen closely to them - whether this be through ‘what’s trending this week’, to how long a video keeps them watching. With its increasing audience amongst 16-34’s, TikTok will continue to be crucial to Curiously’s growth.”
Luke Beardsworth, editor of Curiously, said: “TikTok is clearly a big deal for us and it’s brilliant to hit what will undoubtedly be the first of many achievements on the platform.
“All of that is down to the wonderful ideas and collaboration we’re seeing within the team. Now we’re looking forward to the next milestone.”
With a team of content creators covering a range of topics from dating and relationships through to climate change and mental health, growing on TikTok is seen as a priority.
TikTok has over 23 million active users in the UK, with the number rapidly growing, and the most popular age bracket for the platform is 18-24s, adding up to just over 40% of users.
You can see what Curiously has been busy with on TikTok here.
