Nissin Foods USA sure knows how to keep its customers on their toes.
The maker of the popular Cup Noodles ramen brand is moving into the breakfast market with a ramen noodle cup that tastes like pancakes, sausages and eggs.
“This idea was about how you bring all of those great breakfast cravings into a cup,” Priscila Stanton, senior vice president for marketing for Nissin Foods USA, told CNN.