Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Sasha Rogelberg

Cup Noodles introduces s'mores flavor to break free from cheap-eats reputation and win over Gen Z

(Credit: Noam Galai—Getty Images for Nissin)

You can ditch the bonfire and tedious rotating of a marshmallow-stacked stick across an open flame this summer. Instead, you can make s’mores with just boiling water or a microwave. 

Don’t knock it until you try it, instant ramen brand Cup Noodles says. It launched its s’mores noodles on Monday, the latest in a slate of bizarrely flavored products to boost consumer intrigue and prove it can defy its cheap-eats reputation.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.