IT is an old adage of public relations that when an organisation finds itself facing a barrage of flak, the very worst thing it can do is nothing at all. It’s important, the thinking goes, to present an alternative version of events, to seize control of the narrative and provide a different take on whatever goings-on have become the outrage de jour.
This is supposedly PR 101; a golden rule to be adhered to at all times. By saying nothing at all, you allow your opponents to spread disinformation and the void of silence is filled with angry, dissenting voices.
