First there is a video welcome from David Beckham and some of Britain’s greatest Olympians. Next comes a coffee made by a national barista champion. And then the serious business begins: creating a culture that Team GB’s chiefs believe will again be their “super strength” at these Paris Olympics.
This is the journey on which every one of Britain’s 327 athletes at these Games embarks when they arrive at the athletes’ village, with support staff working around the clock to ensure athletes from 24 sports become a unified GB team.
