Cult men’s grooming brand Horace, which was founded by friends Kim Mazzilli and Marc Briant-Terlet, has arrived in London with a 51m2 store in the heart of Covent Garden. Located on 29 Neal Street, the space is the first standalone brick-and-mortar store outside of its various homes in France, which include locations in Paris, Lyon, and Bastille.
This means that UK-based fans of Horace will be able to access the full product collection of skincare, haircare, perfume, and more, in person. (Smaller edits are usually only available in specialist pharmacies and Harrods). ‘In the seven years since we launched, Horace has built a cult following with British guys who really resonate with our blend of clean, inclusive and affordable grooming products,’ says Briant-Terlet. ‘The Covent Garden store means we can connect much better with these customers – and hopefully plenty from further away too!’
