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The Guardian - UK
The Guardian - UK
Business
Zoe Wood

Cuddly croissants to cute coffee cups: food-themed toys are a Christmas hit

Jellycat Amuseable croissant soft toy
Jellycat’s Amuseable large croissant soft toy has an RRP of £24. Photograph: Jellycat

Play food is normally found in the pretend kitchens of preschoolers but this Christmas adults are queueing up to buy cutesy toy versions of favourite food and drink including croissants, slices of cake and takeaway coffees.

With food and cuteness among the pillars of social media it was perhaps only a matter of time before someone combined the two, with the tactile toys, accessories and tree decorations a surprise hit with children and adults.

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