Cubitts Mercer Street in New York is a moody ‘treasure box’ of depth and drama

Cubitts Mercer Street, New York by Tutto Bene .

Moody and theatrical, the new Cubitts Mercer Street in New York offers much more than the usual retail experience. The spectacle maker's first US store has just opened to a design by emerging London practice Tutto Bene – which pulled out all the stops in bringing together a conceptual, evocative and functional interior for what also is its foray into the city.

(Image credit: William Jess Laird)