When everything seemed to be going wrong, Cuban multimedia artist Alejandro Pablo García Alarcón found a solution in what some might consider an unusual place: NFTs.
Artists like him have been dealt multiple blows in recent years: The pandemic wreaked havoc on Cuba’s tourism sector, sending art sales plummeting. American sanctions, while not explicitly applying to art, made it harder for Cubans to sell their works. And for artists whose work can veer into political commentary, like García Alarcón's, it can be hard to get featured in Cuban galleries.
