As Russian tanks rolled towards Kyiv in February 2022, a quick Russian victory seemed assured. But as Ukrainian soldiers fought off Russian invaders, Ukrainian netizens launched waves of memes to provide hope to a nation under existential threat.
These memes often mocked Russian hubris and incompetence, drawing upon news and online clips as fodder to attack Russian propaganda.
One early meme taunted Russia after Ukrainians changed road signs to confuse the military convoys. The memes show a road sign indicating that the invaders should go straight and “go fuck yourself,” turn left to “go fuck yourself again” and head “to Russia to go fuck yourself.”