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Bangkok Post
Bangkok Post
Business

Chinese jewellery brand targets Southeast Asia

After a soft launch in January at Siam Paragon, Chow Tai Fook unveiled its Dawn collection and Thailand-exclusive pieces in honour of local heritage, including a refined collection of Four-Faced Buddha ritual pendants and golden elephant ornaments.

Unfazed by prolonged geopolitical conflict in the Middle East, leading Chinese jewellery brand Chow Tai Fook (CTF) has expanded internationally, eyeing more outlets in Southeast Asia in addition to its recently opened concept store in Bangkok.

"We will continue to launch newly designed stores across high-growth potential markets, including in Southeast Asia and North America, following the successful launch of the Siam Paragon store in Thailand, Jewel Changi Airport in Singapore and Westfield in Sydney, Australia," said Gabriela Ferreira, general manager for international business at the Hong Kong-listed Chow Tai Fook Jewellery Group.

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