As the 2024 Lok Sabha Elections draw close, all parties are diving headfirst into the digital realm, cementing their presence and that of their party beyond the traditional campaign trail. This study conducted by CSDS-Lokniti monitored the X handles of five spokespersons each from the Bharatiya Janata Party (BJP) and the Indian National Congress (INC). By the first week of April 2024, the study examined 798 tweets. Of these, 378 were attributed to spokespersons of the Congress party, while 420 were by those associated with the BJP.
Local and national issues
Out of all the posts, 53% of the BJP’s posts focused on local issues while 48% focused on national issues. It was 14% and 86% respectively for the Congress (Table 1).
