In the ever-evolving landscape of political campaigning, advertisements have emerged as the unsung heroes of political strategy. This study aims to shed light on the political advertising campaigns of the BJP and the Congress. As part of the study, 900 ads running on March 18 (irrespective of the date of their origin) across Google platforms, including YouTube were monitored (Source: Google Ads Transparency Centre). During this 24-hour period, while the BJP posted 1,111 ads, INC posted 10 ads. BJP broke its record in ad spending, for the last five years, in February 2024, surpassing what it spent since February 2019 (Source: Google Political Ads CSV file).
