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The Guardian - UK
The Guardian - UK
Technology
Dan Milmo Global technology editor

Crypto ads will need to carry risk warnings under new UK rules

A person monitoring their crypto investments.
Bonuses for introducing friends to a crypto product will also be banned. Photograph: GuardianWitness

Crypto firms must warn customers they should not expect protection if their investment goes wrong and introduce a “cooling off” period for first-time investors, under new rules imposed by the UK financial watchdog.

The Financial Conduct Authority said that from 8 October firms promoting crypto products or services would need to carry a clear risk warning in their adverts.

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