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Fortune

Chloe Berger

Crunch Fitness CEO gets real about the tough transition from Marine to veteran—and how his business helped him overcome it

the Marine Corps Fortune Marines

(Credit: Fortune)

“You’re never going to leave the Marine Corps and become a civilian. You’re going to leave the Marine Corps and become a veteran.”

Jim Rowley, currently the Crunch Fitness CEO, remembers someone telling him as much when he finished eight years of service and became a new vet himself. Those words proved foundational to his move out of the Marines and into the business world, as he tells Fortune that it “changed my mindset.”

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