
More than 600,000 revellers descended on Riyadh this past weekend for Soundstorm, the largest music festival in the Arab world.
Hosted by the music entertainment company MDLBEAST, Soundstorm has grow since it first debuted in 2019, contributing $118.5m to the Saudi economy and creating 16,000 jobs. Each year, the festival greets artists and audiences from around the world, this year’s headliners included Bruno Mars, David Guetta, and Peggy Gou.