Crowdfunding Model Supports Troy Bayliss’ Australian Superbike Team

Funding a motorcycle racing program traditionally requires a title sponsor along with several secondary supporters. For that reason, nearly all teams sticker bomb their machines with various brand logos. While the Australian Superbike Championship’s DesmoSport Ducati (DSD) team benefits from sponsors, co-owners Ben Henry and three-time Superbike World Champion Troy Bayliss are supplementing those fundraising efforts with a new crowdfunding model.

“For quite a while we’ve been looking at creating some type of DesmoSport Ducati Membership program and we’ve gone back and forth on the concept and inclusions quite a lot for a few years actually,” explained Henry. “With Broc [Pearson] joining us though, and the additional strain that puts on us financially, it was what we needed to push ahead with DesmoSport Ducati Crew Memberships.”