
As jobs go, James Orr’s takes the biscuit. Or 52 slightly different varieties of biscuit, at his last tasting. Orr is the entrepreneur behind Crosta & Mollica, the Italian food brand he has spent the past 13 years building into a £42 million-a-year empire.
He flies to Italy every three or four weeks, scouring their best bakeries and kitchens to find the best sweet biscuits and savoury snacks to add to his range.