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TV Tech

George Winslow

Cross Screen Media, AdImpact Partner on Local Cross-Screen Measurement

AdImpact Cross Screen Media logos

ALEXANDRIA, Va.—In a bid to improve local cross-screen measurement, Cross Screen Media and the ad tracking firm AdImpact have announced they are working together to deliver real-time data on local broadcast advertisements.

As part of the deal, AdImpact will provide granular information on the airing of each advertisement, including the name of the advertiser, station, local market, creative and the time that the spot aired.

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