Lollapalooza will generate 3 times the economic activity of NASCAR race in less time, analysis finds

Dozens of festivalgoers walk around the Lollapalooza sign near Buckingham Fountain during the first day of Lollapalooza at Grant Park last year. (Tyler Pasciak LaRiviere/Sun-Times file)

Lollapalooza generated a third of a billion dollars in economic activity in Chicago last year, three times higher than the NASCAR Fourth of July weekend street race is expected to rake in, according to a new study.

But the street race, although less lucrative for Chicago businesses, will occupy parts of Grant Park for nearly twice as much time during the busy summer season.