When Max bought his hybrid electric vehicle in 2020, he loved being able to drive back and forth to his business without using a drop of gas. Then came the software updates. One dealership charged for something he thought was supposed to be free. The next was a black hole of never knowing when he would get the vehicle back. The experience halted his plan to buy a second HEV until something better came along.
Fortunately, something better is in the works. ATSC 3.0 broadcast technology would put vehicle software updates on par with cell phones and laptops — fast, seamless and largely unnoticed.
