Walkers is partnering with a selection of UK sandwich shops to launch ‘Walkers Sandwich Shops’ on June 12. The shops will be located across the UK for one week only and feature a ‘#Crispin Sandwich Menu’ of unique crisp sandwich creations, with regional specialities created by each shop, including one by London-based ‘sandwich guru’ and Max’s Sandwich Shop owner, Max Halley.
The launch follows two years of playful debate about how the iconic crisps and sandwich duo should be eaten – inside the sandwich, or on the side.
According to the snack brand’s research, 98% of UK adults believe that crisps make sandwiches better, but just over a third (34%) prefer them on the side, versus 27% who prefer to eat their crisps inside their sandwich.
