Walkers is partnering with a selection of UK sandwich shops to launch ‘Walkers Sandwich Shops’ on June 12. The shops will be located across the UK for one week only and feature a ‘#Crispin Sandwich Menu’ of unique crisp sandwich creations, with regional specialities created by each shop, including one by London-based ‘sandwich guru’ and Max’s Sandwich Shop owner, Max Halley.
The launch follows two years of playful debate about how the iconic crisps and sandwich duo should be eaten – inside the sandwich, or on the side.
According to the snack brand’s research, 98% of UK adults believe that crisps make sandwiches better, but just over a third (34%) prefer them on the side, versus 27% who prefer to eat their crisps inside their sandwich.
Highlights from the menu include Max Halley’s ‘Mighty Monster Muncher’, a Monster Munch-filled fish finger sandwich, with cabbage, chipotle mayonnaise and Pico De Gallo on home-baked Focaccia.
Philippa Pennington at Walkers commented: “It’s very clear to us that people feel very strongly about whether or not the crisps should be eaten in their sandwich or on the side. Last year the residents of Sandwich voted ‘Crisp In’ as the winning combination, but this year we’re widening the debate to showcase the wide range of crisp and sandwich combinations - from classic Walkers crisps through to Wotsits and Monster Munch!
“With Walkers Sandwich Shops located across the UK, we’re calling on people to head to their nearest shop, taste the sandwiches and have their say online by sharing their favourite combination from the menu, or favourite crisps to enjoy in a sandwich – whether that’s Wotsits, Monster Munch, Quavers, or classic Walkers!”
While the debate rages on, Walkers is also encouraging the nation to have their say on whether they’re #CrispIN or #CrispOUT on Twitter: @walkers_crisps.
