The most valuable asset in the ongoing Indian Premier League (IPL) isn’t the media rights, the sponsorship slots, or even the players. It’s the fans, of course.
At 7:30 pm everyday, TVs and streaming apps turn on like clockwork. If you were on public transport, you’d hear match commentary out loud from at least one mobile nearby. We all check the score in between meetings, and argue passionately about the mega auctions. It’s almost as if nothing else happens in our lives for those two months.
