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The Independent UK
The Independent UK
Health
Owen Scott

Crest must face lawsuit for putting too much toothpaste on the box art for children’s products, judge rules

The makers of Crest toothpaste must face a lawsuit after a judge approved a motion allowing parents to question whether the brand’s packaging implies that children can use more of the product than is safe.

U.S. District Judge Jorge Alonso ruled on Friday that a picture on Procter & Gamble’s product boxes showing an entire strip of toothpaste being used on a brush could violate numerous state consumer protection laws, according to Reuters.

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