In March, Robinhood announced its Platinum credit card, whose perks include generous travel rewards, $250 in annual DoorDash credits, and a free membership to Amazon One Medical. The name of the new card, which has a not-so-low annual fee of $695, is both an homage and a flex: It echoes the card brand made famous by American Express, though Robinhood points out its version is the only one to be “plated in 99.9% pure platinum.”
The offering is the latest splashy option in the fast-expanding world of premium credit cards that are branded not as simple payment tools, but as lifestyles. In this world, “members” enjoy access to concerts and upscale gym memberships, and the opportunity to load up on free goodies from retailers like Lululemon and Apple.
